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Saturday, October 25, 2014

#SocialMediaWars! (VEVO vs. YOUTUBE vs. VIMEO)

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Vevo, Vimeo and Youtube obviously share three things in common which are social media, video hoisting and sharing and lastly entertainment. In the sphere of social media they offer a pedigree that leverages on the spontaneous entertainment industry, user content and advertising and this in turn help drive leads, conversion and analytical data for businesses. The wars amongst these platforms are very unique owing that they drive content based on visuals. Visuals send far more quality message to people more than audio; and reason why there’s no top successful social media platform leveraging on audio to engage, attract, retain and unify people in a defined social community. If place side by side with audio social media platforms likes “Soundcloud” or “Reverbnation” the capabilities, content, reach and engagements are incomparable. To further define this, some other social media platform leverage on still-visuals I.E Instagram and Pinterest but they also try to integrate videos but which in essence do not sync into the idiosyncrasies and objectives of these social platforms and however do not drive home any real time social engagement. But for Vevo, Vimeo and Youtube they offer a unique online platform where users create content by uploading videos for sharing and viewing to other users.

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